The Influence of Social Attribute in Games on Consumers - The Example of The Phone Game “Honor of Kings”

The Influence of Social Attribute in Games on Consumers - The Example of The Phone Game “Honor of Kings”

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With the continuous Seasonal X-mas development of the gaming industry, more and more manufacturers are joining the competition in the gaming industry.This study takes “Honor of Kings” as an example and proposes a novel factor that influences game consumers - social attributes.The study focuses on two aspects: ’Why it has social attributes’ Baby Cold Cereals and ’How social attributes affect consumers’.It gives players an understanding of the concept of social attributes and provides game manufacturers with a novel direction to improve the revenue of their games.